Shoshana Zuboff and James Maxmin

Tune in when Patricia interviews one her “Best Of” from 2003 on WKTF, Shoshana Zuboff and James Maxmin.


Patricia interviews husband and wife team Shoshana Zuboff and James Maxmin, co-authors of The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism.Their book begins with a compelling premise: People have changed more than the organizations upon which their wellbeing depends. The Support Economy redraws the map of the commercial universe, putting the needs of each individual at its very center. This analysis is so wide ranging, fresh, and profound that one suddenly understands the world in a wholly new way. Now published in seven languages, The Support Economy has become the must read “next big thing” book.  Its message continues to diffuse throughout the world, because it speaks to the hopes and dreams of the modern individual. It sounds a call to action for every innovator in business, technology, social enterprise, and the public sector.

Patricia Raskin | Shoshana Zuboff and James Maxmin | Zuboff_Maxmin_2003.mp3

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